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Showing posts from July, 2021

8 Major Ranking Factors On Google Explained

  Photo by Myriam Jessier on Unsplash Google is the most popular search engine in the world with over 5.14 billion searches everyday. Millions of people use it every day to find information, products and services they need. It is vital to your business' success that you understand how to rank on Google. When you optimize your website for Google, you are targeting a huge audience with potential customers who will be able to find you more easily. There are over 200 Google ranking factors we know about but which ones are the most important? In this blog post we'll explore some of the major ranking factors for Google that can help your business rank higher on their search engine results page (SERP). High Quality Content In order to rank on Google, you need a lot of good content that people will enjoy reading. It must be well-written and organized with relevant keywords. It is important to create unique pieces of content by avoiding duplicate and spun articles as your site can be...

Influencing Marketing Through Persuasion

@campaign_creators Marketing has always been an important part of business, and it becomes even more essential in today's digital age. The reason for this is pretty simple: people are bombarded with marketing messages every day, so they have a higher threshold for what constitutes persuasion.  According to research from Stanford University, only 2% of people will buy something just because you ask them nicely! In order to increase your persuasiveness in marketing, there are some key strategies that you can employ to make your customers want to buy from you. Elements of persuasion marketing The four primary elements of persuasion marketing are: structured communication, storytelling, copywriting, and neuromarketing. Structured communication Structured communication is one of the four primary elements of persuasion marketing that you can use for an advantage in customer retention and sales conversion rates. Structuring content this way can boost consumer trust, understanding, and eng...